Beyond the greenwashing and marketing claims, a genuine transformation is underway in fashion. From carbon-negative fabrics to mushroom leather, the industry is finally embracing technologies that could make sustainability the new normal.
Behind the glamour of fashion shows, a genuine sustainability revolution is brewing. From agricultural waste fabrics to blockchain supply chains and the $24 billion resale market, the industry is transforming at its core—not just in marketing but in operations and...
Beyond the headlines about fast fashion's environmental impact, designers and innovators are quietly building a regenerative fashion ecosystem. From mushroom leather to clothing libraries and blockchain transparency, this movement is redefining our relationship with what we wear.
As fashion brands rush to tout sustainability credentials, a deeper look reveals an industry struggling with fundamental contradictions between growth and responsibility. From greenwashing to genuine innovation, the path toward truly ethical fashion remains complex and contested.
Beyond recycled materials and organic fabrics, fashion is undergoing a silent revolution in production methods, rental models, repair culture, and circular business practices that challenge the industry's fundamental architecture.