Beyond viral moments and streaming stats, music faces deeper transformations: TikTok's influence on creation, collapsing mid-tier touring, streaming's environmental cost, fading genre boundaries, global digital scenes, and AI's ethical dilemmas are quietly reshaping everything.
Beneath mainstream music's surface, global underground movements are blending genres and geographies through digital collaboration. From LA's Mexican-garage fusion to Seoul's psychedelic ambient, artists are building a decentralized future for music.
Beyond the mainstream, a global network of bedroom producers is using digital tools to forge new sounds and business models. This underground renaissance, blending genres and geographies, is challenging industry gatekeepers and reshaping music's future from the ground up.
Beyond viral TikTok trends, a profound shift is underway. Bedroom producers are leveraging digital tools to build sustainable careers and forge new genres outside the traditional music industry, creating a more fragmented but vibrant musical landscape.
From TikTok virality to bedroom studios, a new generation of artists is bypassing traditional music industry gates. This underground movement is reshaping everything from how music is discovered to what constitutes a hit, creating both unprecedented opportunities and new challenges...