Fashion has long been synonymous with glamour and innovation. It’s an industry that thrives on novelty, with every new season bringing a fresh wave of trends, designers, and must-have items. However, there's a darker side to this shine that’s gaining attention: the issue of sustainability scams known as greenwashing.
Greenwashing refers to the practice where brands market themselves as environmentally friendly to attract conscious consumers, while behind the curtains, they continue harmful environmental practices. This phenomenon isn’t just confined to small, obscure brands; it’s prevalent among some of the biggest names in fashion.
In recent years, consumers have become increasingly aware of the environmental impact of their purchases. This has led to a surge in demand for sustainable products. Brands have responded by launching eco-friendly lines, but not all of them are as green as they claim to be.
Take, for example, the case of fast fashion giants that roll out
Understanding fashion's sustainability scams: greenwashing in the industry
